Business Skills and Marketing
CYQ Business Skills and Marketing (Level 3)
The success of your personal training business will depend on the first decisions you make, so make them wisely! How do you do that? It is critical to learn how to research your business idea to see if it is worth pursuing at all. Just because you like the idea, it does not always follow that anybody else will, so you must find out for sure before you set off. This course will give you essential business know how and show you how to capture and retain clients.
Learn about…
- Develop a mission and key objectives for your business
- Understand consumer behaviour and how it impacts upon your business
- Promote your business effectively within and outside of the gym environment
- Setting goals and the use of motivational techniques
- Develop a business plan
- Understand the underpinning concepts of marketing
- Perform a situation analysis and marketing audit
Format
The course lasts for three days and consists of a mix of both theory sessions and group workshops.
Assessment
The course is assessed via the completion of a business plan and viva with an assessor.
Fitness Industry Training
A range of short courses to suit industrial needs
Work Based Learning
Work based training opportunities for those in, or seeking employment
Skills Development
Preparing 16-18 year olds for entering employment